Success takes hard work, period. One of the things I’ve learned in many years of running a small business is that there’s no guarantee of success, no matter what you do, how well you do it or how talented you think you are. I can guarantee you one thing, though: You will fail in your […]
Continue Reading...My Marketing Adventure part 5: Developing My Brand Strategy
It’s Not How it Looks. It’s How it Works. I knew that developing the design elements of my branding strategy would require time, patience and a lot of expert advice. As a photographer, I often feel like I have a very good idea about art and design. Sometimes I’m right, and sometimes I really […]
Continue Reading...My Marketing Adventure part 4: Implementing the Website Edit
Editing Thousands of Images Was Hard Enough … On To My New Website Just Do It For me, one of the very best things about the Campaign Manager Pro program from Agency Access is the simple fact that my CM Pro consultant Jennifer Kilberg lit a fire under me to get things done. […]
Continue Reading...My Marketing Adventure: Part 2
Editing my portfolio website … With a little help from my friends at Agency Access Getting started on my website edit has proven to be the most difficult part of the photo marketing process for me. In the past, I’d always dread facing a mountain of work like this. Not only did I have to […]
Continue Reading...My Marketing Adventure: Part 1
And so it begins … Portfolios Websites Blogs Facebook Twitter LinkedIn Email Direct Mail Cold Calls Source books and websites Awards Competitions These are all tools that we as photographers have at our disposal – to get our work in front of the right people. Photo marketing can be overwhelming to both young photographers and […]
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